Multi-lingual support added to Send Out Cards

2 04 2010

SendOutCards has launched itself into the non-English market with their new “multi-lingual” font capability.  You can now write your content in Spanish, French, German, Italian and Portuguese!

You may be wondering what had prevented you from writing your content in these languages before.  The answer is that until now, Send Out Cards hasn’t supported accented characters such as é or ê.

This is a feature that I’ve wanted for quite a while so I’m very excited about this!  I send a lot of birthday and Christmas cards and have been unable to correctly spell Happy Birthday (Bonne fête) or Merry Christmas (Joyeux Noël) in cards to my French speaking contacts.

You’ll find a great variety of blank cards (many without words in English on the covers) in the Special Collections section of the card catalog. The programming department built in a soft keyboard supporting Latin character fonts (non-Asian fonts). To use the new keyboard, go to the card catalog and click on the card you want to use. When you open the card, the menu will show the soft keyboard, which you can use to insert special characters in your chosen language.

Send Out Cards has tutorials on all SOC subjects in English and Spanish.  (click on FAQ and then on Tutorials & Media).

A few of the standard fonts were replaced so that every font in the system would be fully functional with this new feature. Make sure you check out the new fonts: Amore, Cursive Pen, Paintbrush and Rascal!

If you aren’t already a Send Out Cards customer and would like to try this out then head over here to send a card on me.


Send Out Cards in Inc. Magazine

14 08 2009

The latest issue of Inc. Magazine has published their “top 500 fastest growing privately held companies”.  Send Out Cards is number 158 on that list.

Give us a call to try out the service and send some cards at no cost to you.

Cards to Australia

3 09 2008

I see that the new Send Out Cards printing facility in Australia is now operational.  This is the first time that they’ve printed anywhere other than Salt Lake City, Utah so this is big news.  Having a print facility in Australia will make a huge difference to delivery times to that part of the world.

Sending thank-you’s

10 08 2008

When you send a thank-you to one of your customers for doing business with you, do they display that thank-you on their desk or on the wall?  Are they so enthusiastic about the thank-you that they show it to everyone who comes into their office?

I get this reaction a lot to the thank-you’s I send.  I’ve lost track of the number of times someone has told me “I love the card you sent – I show it to everyone who comes in my office”.

So what makes these particularly memorable?  First of all, I send greeting cards in the mail for this.  An email thank-you will be forgotten almost immediately after it’s received but a card will be remembered.  Part of the reason is that greeting cards are fairly rare these days while we all get hundreds of emails.

The best greeting cards are the ones that have been personalized.  If I can put a picture of the recipient or someone they care about (spouse, kids, friend, co-worker) and put a funny caption on it, it’s almost guaranteed to be kept and displayed.

Lastly, for a thank-you card, they have to be sincere.  Nothing will send a card to the garbage faster than if the recipient thinks you aren’t being sincere in your thanks.  Fortunately, I never seem to run out of honest reasons to thank people for things they’ve done.

Want to try this for yourself?  Give me a call or send me an email and I’ll set you up with an account so you can try sending a couple of cards.  The results are amazing.

Greeting card ideas for realtors

12 07 2008

When a realtor hosts an open house, they’d like to collect the contact information for the people who come to visit the open house.  Here’s what I would do in that situation.

I’d put a sign up near the entrance, welcoming people to the house and asking them to sign in.  The sign will state that at the end of the day, there will be a drawing for a $25 gift card and that everyone who signs in will be eligible.  The gift card will be mailed to the winner so please make sure your mailing address is correct.

To appeal to a wider range of people, I might even have some check boxes asking what gift card they might want since not everyone will be attracted to the same gift cards.  It could be Tim Hortons, Starbucks, Home Depot etc.

At the end of the day, I’d pick one of the names from that list and send them a greeting card thanking them for coming out and containing the appropriate gift card.  Everyone else on the list would also get a greeting card thanking them for coming out.

On the front of the card, I would put a picture of the house they had visited with myself in the picture.  This reminds them of both myself and the property they visited.

On the inside, I would provide my full contact information.

Now this may seem like any awful lot of work to create these greeting cards and to purchase gift cards and get everything mailed out but it doesn’t have to be.  I use Send Out Cards and this is what it would look like for me.

  1. Enter the contact information into the Send Out Cards contact manager.  Maybe 10 minutes if you have a lot of names.
  2. Take a picture of myself in front of the property – couple of minutes
  3. Upload that picture and create a custom card – 1 minute
  4. Send a card to the winner – 1 minute (adding the gift card is a matter of ticking off a checkbox)
  5. Create a campaign for all the non-winning cards and send them out – 2 minutes

Each card costs about a dollar plus postage.  The winning card will also include the cost of the gift card which is its face value (ie $25) plus $2 for processing.

So if you have 10 people coming through the property, you’re looking at a cost under $50 (half of which is the prize itself) and time under half an hour.

And of course, now that those people are in your contact list, you can send them regular updates with no extra work.

Retail followup

25 06 2008

Over on the Church of the Customer blog, Jackie Huba talks about a phenomenol retail experience.  Why it’s relevant here is that a greeting card was sent as a follow up to the in-store visit and that added to the overall experience.  In this case, the greeting card alone would not have been enough but it was an excellent finishing touch to an already exceptional experience.

Receiving a heartfelt card

29 05 2008

While I send an enormous number of greeting cards, it’s rare that I actually receive one.  I got one last night and it made me feel great so I thought I’d mention it here.

I’m a leader with the local boy scouts where my son is a member.  Last night was our last meeting of the season and one of the boys handed me a greeting card thanking me for volunteering my time this year.  It wasn’t a fancy card but it didn’t need to be.  It was heartfelt and that made all the difference.

That’s what happens when you send a heartfelt card.  It makes the recipient feel great.