Greeting card ideas for realtors

When a realtor hosts an open house, they’d like to collect the contact information for the people who come to visit the open house.  Here’s what I would do in that situation.

I’d put a sign up near the entrance, welcoming people to the house and asking them to sign in.  The sign will state that at the end of the day, there will be a drawing for a $25 gift card and that everyone who signs in will be eligible.  The gift card will be mailed to the winner so please make sure your mailing address is correct.

To appeal to a wider range of people, I might even have some check boxes asking what gift card they might want since not everyone will be attracted to the same gift cards.  It could be Tim Hortons, Starbucks, Home Depot etc.

At the end of the day, I’d pick one of the names from that list and send them a greeting card thanking them for coming out and containing the appropriate gift card.  Everyone else on the list would also get a greeting card thanking them for coming out.

On the front of the card, I would put a picture of the house they had visited with myself in the picture.  This reminds them of both myself and the property they visited.

On the inside, I would provide my full contact information.

Now this may seem like any awful lot of work to create these greeting cards and to purchase gift cards and get everything mailed out but it doesn’t have to be.  I use Send Out Cards and this is what it would look like for me.

1. Enter the contact information into the Send Out Cards contact manager.  Maybe 10 minutes if you have a lot of names.
2. Take a picture of myself in front of the property – couple of minutes
3. Upload that picture and create a custom card – 1 minute
4. Send a card to the winner – 1 minute (adding the gift card is a matter of ticking off a checkbox)
5. Create a campaign for all the non-winning cards and send them out – 2 minutes

Each card costs about a dollar plus postage.  The winning card will also include the cost of the gift card which is its face value (ie $25) plus $2 for processing.

So if you have 10 people coming through the property, you’re looking at a cost under $50 (half of which is the prize itself) and time under half an hour.

And of course, now that those people are in your contact list, you can send them regular updates with no extra work.