Customer retention

According to the Harvard Business Review, acquiring a new customer costs 6-7 times more than retaining an existing one.  They also state that a 5% increase in customer retention yields profit increases of 25%-100%

The conclusion is fairly obvious - it’s worth the time and effort to retain existing customers.

Greeting cards are an easy and inexpensive way to remain in touch with your existing clients.  The most common reason for losing customers is that they forget about you.  A card every couple of months just to keep in touch will keep you at “top of mind” with all your customers and will pay for itself over and over again.